Branding

The colour purple has a long and illustrious history. While purple may not always appear to be the most obvious hue for today’s business, it can convey a sense of…

Setting yourself apart from other companies is a tall order these days. The internet has opened the marketplace from a local landscape to a global one, and anyone with the…

What is brand positioning? Successfully achieving the best brand position is not a goal in itself. Proper branding is the true aim, which encompasses brand positioning as a part of…

What do customers want and why is branding important? A concern that lies at the core of every business strategy. You can break down any element of a marketing campaign,…

Why is branding important? Branding is much more than just a fancy logo or a memorable motto. Today, it encompasses so many different elements that giving an exact definition of…

There are many new companies established every year, and every one of them must have effective branding in order to make an impression on potential consumers. A business would not…

What is the difference between a logo and a trademark? Ever seen a logo with an (R) next to it? Of course, you have. It is a pretty prominent part…

Is black a colour? Is white a colour or not? This is a subject that many people have discussed since the beginning of time. Some believe that black is a…

Do you have a business that is just starting out? Are you trying to figure out how to get your brand name across? If so, then this blog post is…

Branding is one of the most important aspects of any business. Your company’s brand can make or break you, and it’s essential to create a reliable, consistent image that will…