Is Grey a Colour or a Shade? A Designers Guide to Colour

Is Grey a Colour or a Shade? A Designers Guide to Colour

Is grey a colour? Gray is one of the most popular colours in design, but it can also be hard to define. It’s everywhere, yet it always looks slightly different….

What is a Good Combination Colour With Purple?

What is a Good Combination Colour With Purple?

The colour purple has a long and illustrious history. While purple may not always appear to be the most obvious hue for today’s business, it can convey a sense of…

What Are the Benefits of Advertising? Why Do You Need It!

What Are the Benefits of Advertising? Why Do You Need It!

Advertising is a fundamental element of a market economy, also referred to as a free market, like the UK. Advertising benefits commercial entities and individuals directly or indirectly associated with a…

How to Create a Brand Identity Design for Your Business

How to Create a Brand Identity Design for Your Business

Setting yourself apart from other companies is a tall order these days. The internet has opened the marketplace from a local landscape to a global one, and anyone with the…

What is Brand Positioning? How to Build Your Authority

What is Brand Positioning? How to Build Your Authority

What is brand positioning? Successfully achieving the best brand position is not a goal in itself. Proper branding is the true aim, which encompasses brand positioning as a part of…

Why is Branding Important When Advertising Your Business?

Why is Branding Important When Advertising Your Business?

What do customers want and why is branding important? A concern that lies at the core of every business strategy. You can break down any element of a marketing campaign,…

Top Free Website Marketing Services for Small Businesses

Top Free Website Marketing Services for Small Businesses

Small businesses face unique challenges when building a marketing campaign, as the smaller pool of customers can mean less analytical data they can use to establish their target audience. Visibility…

How Bespoke Website Design Can Boost Your Business Income

How Bespoke Website Design Can Boost Your Business Income

With DIY online website design platforms popping up right and left, it’s easy to think that you’ll do just fine with the “choose a template and go” approach. But while…

Why is Branding Important to Success in Business?

Why is Branding Important to Success in Business?

Why is branding important? Branding is much more than just a fancy logo or a memorable motto. Today, it encompasses so many different elements that giving an exact definition of…

Why is Marketing Important in Growing Your Business?

Why is Marketing Important in Growing Your Business?

A business can acquire more customers while retaining its existing clientele to increase revenue and enhance profits. A company can also diversify with more products or services or expand to…