Is grey a colour? Gray is one of the most popular colours in design, but it can also be hard to define. It’s everywhere, yet it always looks slightly different….
The colour purple has a long and illustrious history. While purple may not always appear to be the most obvious hue for today’s business, it can convey a sense of…
Advertising is a fundamental element of a market economy, also referred to as a free market, like the UK. Advertising benefits commercial entities and individuals directly or indirectly associated with a…
Setting yourself apart from other companies is a tall order these days. The internet has opened the marketplace from a local landscape to a global one, and anyone with the…
What is brand positioning? Successfully achieving the best brand position is not a goal in itself. Proper branding is the true aim, which encompasses brand positioning as a part of…
What do customers want and why is branding important? A concern that lies at the core of every business strategy. You can break down any element of a marketing campaign,…
Small businesses face unique challenges when building a marketing campaign, as the smaller pool of customers can mean less analytical data they can use to establish their target audience. Visibility…
With DIY online website design platforms popping up right and left, it’s easy to think that you’ll do just fine with the “choose a template and go” approach. But while…
Why is branding important? Branding is much more than just a fancy logo or a memorable motto. Today, it encompasses so many different elements that giving an exact definition of…
A business can acquire more customers while retaining its existing clientele to increase revenue and enhance profits. A company can also diversify with more products or services or expand to…
