Responsive Web Design: What is It, and How Can You Use It on Your Website?

Responsive Web Design What is it and how can you use it on your website - Sanders Design

If you’re a business owner or marketing professional who wants an online presence people will find both exciting and engaging. Then, you may have heard of responsive web design but are unsure what it is or how it can help your business.

Do not worry; this blog post will describe the basics of responsive web design, why it is significant for companies today, and provide tips, guidance and techniques on using a responsive website in your business. So, let’s begin.

What Is It?

Responsive website design provides users seamless access to your content on any device or screen size. Creating a responsive design will elevate the experience of users and will have a positive impact on your website’s SEO.

Having a responsive website is different to having a mobile app or creating a website solely for mobile devices. The responsive design incorporates all your page content, though the layout will adjust based on device width.

You don’t have to make different versions of your website or build apps for mobile users. A responsive design combines the best of desktop and mobile design to deliver your content to users accessing your website on any device.

Why Is It Important?

As more people browse the internet from their mobile devices daily, responsive layouts have become increasingly important for businesses looking to create an engaging online presence.

In the past, many businesses developed mobile apps to improve the user experience. However, many responsive sites can now deliver similar experiences without requiring users to download an app.

Responsive web design analytics

As a result, people are now downloading apps less frequently. Many people prefer to use an internet browser on their phone rather than downloading an app for everything. If you can’t persuade people that downloading an app is helpful, then it’s likely you would be better off having a responsive website.

Additionally, responsive website design boosts your website’s SEO potential and rankings. This is because search engines can index responsive websites. In addition, Google has directly stated that responsive design is one of their preferred methods for creating a mobile-friendly website. 

So, if you want people to have a good user experience on your website, it needs to have a responsive design. This way, your online marketing content will be professional no matter how people access and read it.

What is Mobile-First Design?

Although they have some similarities, responsive and mobile-first web designs are different.

The responsive design focuses on creating a flexible website layout that can be accessed from all devices. This means your website will look different depending on the browser used to access it. The design and content of the page will adapt based on the screen’s width, so whether viewed on a desktop, tablet, or mobile phone, your content will be optimised for the user’s device.

The mobile-first design method is designing websites and apps that focus on providing an impressive experience for people using them on mobile devices. With this direction, mobile users are given priority when it comes to design decisions.

So rather than just ensuring a site looks good across all devices, the mobile-first design approach ensures that the website’s features and functions are optimised for smaller screens.

Responsive design is the way to go when designing a website for your business. A responsive website makes it look great on all types of devices and enhances your search engine ranking.

How Does It Work?

Since the dawn of the internet, creating adaptive, flexible web designs has been a constant buzzword. However, we can finally wholly harness and capitalise on this responsive technology to improve usability.

Using HTML, CSS, and JavaScript, you can make a responsive web page that can be opened on any device, like a desktop computer, laptop, tablet, or smartphone.

Responsive design has transformed the way we make websites. This allows us to build designs that look good on any device. Flexible grid widths can be easily changed, and responsive images and videos will automatically resize depending on the browser window. We can now create complex or simple layouts and even display or hide content depending on which device is accessing the website.

The key to responsive user interface design is using CSS media queries with breakpoints. This controls style rules that target different screen sizes. For example, you can create one set of style rules for mobile devices and another for desktop devices.

These style rules will tell the browser when to display certain elements depending on the size of the user’s screen. This way, you can ensure your website looks great no matter what device it is viewed on. 

Website builders like WordPress are equipped with responsive design tools to convert your digital designs into functional websites. When you’re ready to jump from concept to reality, these editors can help bring life and movement to your carefully crafted designs.

A website that is visually appealing and effortless to edit is key. This will ensure that those who use your website have a positive experience. Developing a responsive website will let you attract more customers and stay ahead of industry changes.


If you’ve been tracking this post, you have already identified the numerous advantages of having a responsive site.

To quickly summarise some of these critical benefits already discussed;

  • Enhanced SEO potential,
  • Improved user experience
  • More professional look for your website

Undoubtedly, a website’s road to success is paved with responsive design. But if you need more convincing, here are compelling reasons why it’s an essential component of any online marketing strategy.

  • It Saves Money: Rather than creating different websites for desktop and mobile, responsive web design eliminates the need to develop two sites. This means you can save money on development costs.
  • More Flexibility: A responsive website also allows for more freedom in design. Automatically adjusting to fit various screens, responsive designs are simpler to manoeuvre.
  • Improved Conversion Rates: Finally, responsive design can help enhance your website’s conversion rates. Since responsive sites deliver a better user experience, customers may be more able to take the desired action on your website. Plus, responsive websites look more professional, which can also increase conversions.

A responsive website is a crucial tool for any business. Its easy-to-use and adaptable design can help you create a website that looks wonderful on all devices, which will improve your conversion rates.

Responsive web design in business

Challenges with Implementing

Although we firmly believe that responsive design is the ultimate solution for any website due to its many advantages, it’s essential to acknowledge that this approach can also face some challenges.

The first obstacle is that responsive design can take a while. You need to make separate style rules for diverse screen sizes, which can be monotonous and time-consuming if you’re not careful.

The second issue is that responsive design can take a lot of work. Unless you are a professional web designer or have a website designed by an expert, it might not seem very easy to understand how exactly this type of design works and how to make it suitable for your business’s website. Moreover, if not done correctly, there is potential for code bloat, resulting in a slow-loading page that will require extensive maintenance efforts afterwards.

And finally, a responsive website will need more testing. As responsive design works on multiple devices and screen sizes, you must confirm that it looks pleasing and functions correctly on all of them. This requires additional testing, which can take more time and resources.

Overall, responsive web design is a powerful instrument with many advantages, but it also comes with challenges. Implementing it can feel complex, but with thorough planning and testing, you can reap the advantages of responsive design. So, responsive web design will boost your website’s performance and amplify your online presence.

Touchscreen vs Cursor

Customers today access websites from various devices, and responsive design must cater to different input types and consider the user experience.

Mobile devices use touchscreens and cursors, while desktop computers usually use the traditional cursor. We web designers must consider how websites work across these input types.

The touchscreen-friendly website design should be intuitive, with components on the page given adequate space so that people can efficiently tap them with their fingers. This can lead to design compromises, where designs need to be simplified and elements such as drop-down menus are replaced with separate pages.

On the other hand, responsive web design for cursor-friendly devices should contain an easy-to-use navigation menu that is evidently visible, along with other elements like buttons and forms.

Responsive design is exciting as it adjusts for different uses and means that no matter your user’s ability, the website design should accommodate their browsing style.

Responsive Design Accessibility

Responsive design is also essential for accessibility, as people with different disabilities may need to use various devices and input types. Web designs should be responsive and accommodating for visually impaired people, using screen readers or other assistive technologies.

The goal is to guarantee everyone can access the content regardless of device or input type. This implies that responsive designs should be optimised to provide an accessible experience.

This includes paying attention to the colour contrast of text and background, using alt tags on images, ensuring buttons have enough space for a user to click them quickly and providing all interactive elements that can be accessed via keyboard commands.

Responsive design is an essential part of modern web design and can ensure everyone has access to a website’s content, regardless of the device or input type. Thinking about responsive design and accessibility will help you create a website accessible to all users while fulfilling regional legal requirements.

Is Night Mode part of responsive design?

You might have heard of Night Mode. Is it part of Responsive Web Design?

Many websites now opt for a night mode, automatically switching to a dark theme when it gets dark outside. This can help reduce eye strain, improve the user experience, and make the website more visually appealing.

Responsive design and night mode are distinct in their own right, with different goals; however, both impact the user experience significantly. Responsive design holds visual appeal, while night mode aims to make the journey pleasant for customers. These aspects must be considered when designing any website, as each has individual objectives and requirements.

Night mode makes the website look better during nighttime hours and provides users with comfortable reading and navigation experiences in low-light conditions.

For this reason, night mode isn’t part of responsive design; however, if you feel your users would reap the benefits of it on your website, then adding a night mode is worth considering when making it responsive.

Tools and resources that you need

Before we chat about which theme or tool to utilise for your responsive website design project, you should understand the basics of planning your task. 

This includes understanding your website’s goals and how you want it to “fail.” This is why we recommend creating your marketing message and sitemap before taking the plunge into WordPress or any other website builder, design tool, or platform.

It would also help if you also created a wireframe to show where everything needs to go on the page. You should fire up your design tools and design your responsive website only after you agree on an effective plan.

Now that you have a blueprint let us introduce you to some design tools that may help. At Sanders Design, we use Figma for our creative work; it is free (to begin with), and many designers are already familiar with the app.

Responsive web design layouts

Once you have a design layout, you can use our favourite website editor, WordPress. You can find hundreds of thousands of possible WordPress web design themes. However, we recommend a theme called Kadence.

Kadence is an excellent theme for WordPress because it can be used in many ways. You can use a template if you wish to keep the design simple. Or, we can create a custom design using the Kadence blocks and theme framework. This means you can use a tool that powers thousands of websites but with a unique design for you and your business.

With a website ready to test, we suggest checking your design by using many different devices and browser widths. You can even use a tool we use here at Sanders Design called Browerstack. However, if this looks overly complex, don’t worry; we can manage the whole process for you.

Creating a responsive website should be a priority for any business hoping to make an impression with its marketing. With the right resources and careful consideration, you can give your business a competitive edge with responsive web design.

At Sanders Design, we specialise in producing fantastic websites on any device. We have experience creating websites that our clients love. With all our sites now being responsive, you can be confident your website will look great and work well on any device.

Final words

Responsive web design is a powerful tool to help your business make a mark in the digital world. With thorough planning, responsive design can help you heighten your online presence and boost website performance. But remember that your design requires additional testing and resources to implement correctly.

At Sanders Design, we have the experience to guide you through the entire process. Our expert designers have worked with hundreds of customers to create mobile-friendly websites that make a lasting impression. Get in touch today to learn more about how we can help your business online.