As a Business Owner, Why You Should Work on Your Business Rather Than in It

As a Business Owner Why You Should Work on Your Business Rather Than in It - Sanders Design

I know you are working hard, but I want to ask you something. Are you working in your business or on your business? As a small-business owner, I understand how challenging it can be to work in the business and still get everything done.

What if I told you that there was a way to work on your business instead of in it?

That’s what my company does. We provide web design and branding services for small-business owners who want their marketing materials, WordPress website, e-commerce and other aspects designed by professionals with expertise so they can focus on growing their sales and strategy.

We help business owners work on their businesses by providing web design and branding services that empower them. We believe in the power of beautiful, well-designed websites to create a positive customer experience, leading directly to increased sales for your company.

How does it feel to work on your business rather than in it?

Starting your own business is a way to work outside the home and have more time for other activities.

By taking control of your business and allowing your team to work on it, you can focus your time and energy where they will be most effective.

As an employee of a company, you have certain risks in mind that might lead to successful or unsuccessful opportunities. However, entrepreneurs don’t face the same risk; they’re more focused on creating success for themselves and their product.

This means that if you are working in your business, you are less likely to be able to focus on the things that will make your company successful.

The risk of working in a business is not just financial but also emotional and mental as well. It can lead people into depression or anxiety if they don’t have enough time for themselves outside their work-life, leading them to feel dissatisfied with what’s going inside at home.

That’s why it’s important to grow your team so that you have more time to enjoy the labours of your work.

Work on the business to free up your time

So, why don’t we work in the business?

Some people wonder, “What’s the problem with that?” When customers keep coming in, and your business is still functioning.

It’s hard to do your work when you run a business, but the hard truth is, you have to put in all of the efforts if you want to be successful.

So when you own a business and work in the business, you have no time to focus on business growth. So you are, in effect, working as an employee rather than a business leader.

And that’s why we work on the business. We help owners to focus their time and energy where it matters most, so they can be successful in running a profitable company while still having enough free time for themselves too!

Working in the business

Why should we work on the business?

When working on your business, you are not putting yourself in a position of always fulfilling your own responsibilities.

You will need a team that has clearly definable roles and responsibilities so that you can focus on the tasks which are most important to grow your business.

Our goal is to empower business owners to take control of their company brand image, and we help them do that by assisting them in understanding what’s vital for growth.

Having a solid process in place means every business element is aligned to your company’s vision and goals.

The process will also help you identify what needs attention so that there are no surprises when it comes time for a change or adjustment in direction.

Have a team who will allow you to work on your business rather than in it

How does a designer allow me to work on my business?

By being proactive with your online marketing strategy, you will positively impact how people perceive your business.

This is why we work with clients one-on-one in order for them to get clarity about their vision of success before they start working together as a team.

Behind every successful business, there is an intricate marketing strategy. This allows partners in the relationship to know how they want their businesses to look so that they are less likely to waste time and provide confused messaging.

Once you have the right tools within your marketing strategy, you will be able to work on your business rather than in it.

Working with a partner who understands the nuances of what is required for success can free up more time, so business owners and/or employees can focus on other areas, like increasing your income.

Earn more money by working on your business rather than in it

So how do you switch from doing work in your business to working on your business?

As a business owner, you might find it challenging to switch from working in your company to focusing on entrepreneurship.

For many of us, we have started with a skill which we have found a market for. This is very typical for small business owners. However, running a business requires a host of new skills and responsibilities.

The first step is to acknowledge that you are now an entrepreneur, not a business owner or employee anymore. This can be difficult for many people who have been in the same role their whole lives, but it’s essential because entrepreneurs need different skills than employees.

They’re responsible for everything from marketing strategy to customer service, whereas employees can finish at the end of the working day having completed a setlist of responsibilities.

The second step is to take a hard look at your business and figure out what it needs. This will be different for every company, but you should consider the following: do I need help with marketing? Do we have enough staff on hand, or are there too many tasks that no one can keep up with anymore because of their workloads?

What tasks are critical for the success of your business. What actually makes the numbers on your cashflow increase, and what are just tasks that need doing without moving the needle.

The third step is to figure out how you can offload these tasks. Maybe find a specialist or use an agency that will offer a specialised skill set that benefits your company.

As a business owner, you will likely encounter tasks that outside specialists can do better. It is in your best interest to outsource these jobs if they are not specifically part of your core competencies so that you have time and energy to focus elsewhere.

If you are still making all the business decisions, you’re not growing; your team is not generating success and believe me-you have a job, not a business.

Use a designer to allow you to work on your business rather than in it


Growing a business from a single tradesperson, or solo entrepreneur, to a company with employees and multiple locations is not an easy task.

It takes time, dedication and most importantly, the right mindset for your business type to make it happen successfully without burning out or going broke along the way!

I hope this article has helped you understand the benefits of hiring outside help when growing from one person to a team of enthusiastic employees who will bring you the success you deserve.

Growing a business from one person to an entire team is not easy, but it can be done successfully with the proper support.

I help small business owners every day turn their one-person businesses into teams with individual support and enthusiasm!

Contact me today to see how we can help deliver your success. I am a business owner and have been for over 17 years, so you can trust me to know what it takes to create branding that will help your company stand out from the rest!

At Sanders Design we specialise in creating bespoke websites with WordPress explicitly tailored around each client’s needs and marketing support to deliver sales and increase business growth.