How Much Do Logos Cost and What’s Included?
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How Much Do Logos Cost and What’s Included?

Your logo is the cornerstone of your brand identity. It will be used on all marketing materials, from websites and business cards to social media accounts and company vehicles. But…

How an Eye-Catching Logo elevates your business
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How an Eye-Catching Logo elevates your business

Often, in the business world, when potential customers are getting to know your company, their first impression will be based on your company logo. Your logo is a visual representation…

The Best Fonts for Online Projects: a Designer’s Guide
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The Best Fonts for Online Projects: a Designer’s Guide

Choosing the best fonts for a brand identity may appear to be difficult. This article explains how to pick the finest typefaces for your project. There are a lot of…

Is Grey a Colour or a Shade? A Designers Guide to Colour

Is Grey a Colour or a Shade? A Designers Guide to Colour

Is grey a colour? Gray is one of the most popular colours in design, but it can also be hard to define. It’s everywhere, yet it always looks slightly different….

What is a Good Combination Colour With Purple?

What is a Good Combination Colour With Purple?

The colour purple has a long and illustrious history. While purple may not always appear to be the most obvious hue for today’s business, it can convey a sense of…

How to Create a Brand Identity Design for Your Business

How to Create a Brand Identity Design for Your Business

Setting yourself apart from other companies is a tall order these days. The internet has opened the marketplace from a local landscape to a global one, and anyone with the…

What is Brand Positioning? How to Build Your Authority

What is Brand Positioning? How to Build Your Authority

What is brand positioning? Successfully achieving the best brand position is not a goal in itself. Proper branding is the true aim, which encompasses brand positioning as a part of…

Why is Branding Important When Advertising Your Business?

Why is Branding Important When Advertising Your Business?

What do customers want and why is branding important? A concern that lies at the core of every business strategy. You can break down any element of a marketing campaign,…

Why is Branding Important to Success in Business?

Why is Branding Important to Success in Business?

Why is branding important? Branding is much more than just a fancy logo or a memorable motto. Today, it encompasses so many different elements that giving an exact definition of…