How Much Do Logos Cost and What’s Included?
Your logo is the cornerstone of your brand identity. It will be used on all marketing materials, from websites and business cards to social media accounts and company vehicles. But…
How to Find Out if Your Logo Design is Truly Unique
Creating a unique logo design is an excellent way to distinguish your company from the competition. It can be frustrating to discover that your logo is too similar to another…
How an Eye-Catching Logo elevates your business
Often, in the business world, when potential customers are getting to know your company, their first impression will be based on your company logo. Your logo is a visual representation…
The Best Fonts for Online Projects: a Designer’s Guide
Choosing the best fonts for a brand identity may appear to be difficult. This article explains how to pick the finest typefaces for your project. There are a lot of…
Is Grey a Colour or a Shade? A Designers Guide to Colour
Is grey a colour? Gray is one of the most popular colours in design, but it can also be hard to define. It’s everywhere, yet it always looks slightly different….
What is a Good Combination Colour With Purple?
The colour purple has a long and illustrious history. While purple may not always appear to be the most obvious hue for today’s business, it can convey a sense of…
How to Create a Brand Identity Design for Your Business
Setting yourself apart from other companies is a tall order these days. The internet has opened the marketplace from a local landscape to a global one, and anyone with the…
What is Brand Positioning? How to Build Your Authority
What is brand positioning? Successfully achieving the best brand position is not a goal in itself. Proper branding is the true aim, which encompasses brand positioning as a part of…
Why is Branding Important When Advertising Your Business?
What do customers want and why is branding important? A concern that lies at the core of every business strategy. You can break down any element of a marketing campaign,…
Why is Branding Important to Success in Business?
Why is branding important? Branding is much more than just a fancy logo or a memorable motto. Today, it encompasses so many different elements that giving an exact definition of…