February 2021 – March 2021


Branding, Website

Project Brief

Botanica Design is a company dedicated to the art of designing and planning full gardens that have the power to transform homes into tranquil retreats. With a deep understanding of the importance of a beautifully crafted outdoor space, Botanica Design helps its customers achieve their dream garden makeovers, elevating the aesthetic appeal and overall value of their homes.

Recognising the significance of a strong visual identity, Botanica Design sought the expertise of Sanders Design to create a logo that truly captures its essence. This carefully crafted logo will be prominently featured across their bespoke website, stationery packs, and other marketing materials, creating a cohesive and impactful brand presence.

The primary goal of this project was twofold. First, we aimed to design a logo that would beautifully communicate the essence of Botanica Design’s services. The challenge was to create a visual identity that would mirror the company’s commitment to natural beauty, creativity, and sustainability.

Second, the project sought to establish a robust digital presence for Botanica Design by developing a comprehensive website. This online platform is designed to enhance organic viewership and offer an efficient avenue for showcasing Botanica Design’s exceptional services. By reaching out to a broader audience, the website would serve as an invaluable tool for expanding the company’s client base and reinforcing its position as a leader in the realm of garden design.


Botanica Logo showcase 2 - Sanders Design



Botanica Design collaborated with Sanders Design to create a captivating logo that represents the essence of the company. The logo utilises a Typography style, with the shape resembling vines and plants, symbolising the transformative power of Botanica Design’s garden makeovers. The Typography logo captures viewers’ attention and effectively communicates the company’s vision and values.

Colour Palette

Botanica Design’s branding uses an earthy colour palette to reflect its nature-inspired ethos and commitment to eco-friendly practices. The various shades of green appeal to environmentally conscious customers. These earthy tones create a tranquil, harmonious atmosphere in line with the brand’s mission of creating serene home retreats. The branding effectively communicates the company’s values, building trust and authenticity with its target audience. It also inspires customers to visualise their own outdoor spaces as peaceful havens. The strategic use of colour serves as a visual representation of the brand’s dedication to creating harmonious landscapes.

Brand Consistency

In addition to designing the logo, we took it a step further and crafted a custom website for them. The website exudes simplicity and professionalism, perfectly aligning with the company’s values. By creating a user-friendly interface, we ensured that their potential customers had a seamless experience while navigating through the site.

This bespoke website is a powerful tool for attracting organic viewership for the company. With its visually appealing layout and intuitive design, it captivates visitors and encourages them to explore the company’s offerings. Not only does it showcase its services, but it also acts as a platform to market its expertise to a wider audience effectively.

Through this meticulously designed website, the company can establish a strong online presence and make a lasting impression on its target market. It’s not just about aesthetics; it’s about creating a digital space that reflects the company’s professionalism and sets it apart from the competition.


mockup 1 1 - Sanders Design


Design to create a strong visual identity and robust digital presence. The project’s primary goals were to design a logo mirroring the company’s commitment to natural beauty, creativity, and sustainability and to develop a comprehensive website that could broaden the company’s outreach and reinforce its position as a leader in garden design. The resulting typography-styled logo, resembling vines and plants, effectively encapsulates the essence of Botanica Design’s services and is prominently featured across various brand touchpoints.

The brand also uses an earthy colour palette in its branding, reflecting its nature-inspired ethos and appealing to environmentally conscious customers. This strategic use of colour not only communicates the company’s values but also inspires customers to visualise their own peaceful outdoor spaces. In addition to the logo, a custom, user-friendly website was created that aligns with the company’s values, showcases its services, and serves as an effective marketing platform. This bespoke website, with its appealing layout and intuitive design, enhances organic viewership and helps establish a strong online presence, setting Botanica Design apart from the competition.

Katie - Sanders Design

“Hit the nail on the head, every time”

I’m normally quite fussy, so I worried about how easy it would be to get a design and website I’d be happy with. I knew I couldn’t settle for something that wasn’t right and I didn’t have to. I don’t know how he did it, but Martin hit the nail on the head, every time. Sanders Design is a web design company that’s very easy to work with. Now my brand and website reflect my business perfectly. I couldn’t ask for more.

Katie, Botanica Design