Bright Paths - Sanders Design

Plan

PROJECT TIMELINE

April 2021 – May 2021

SERVICE SELECTED

Project Brief

BrightPaths, an organisation dedicated to assisting children with learning difficulties through alternative education methods, is partnering with Sanders Design to enhance its company branding and online presence. They plan to achieve this through a comprehensive branding strategy and a bespoke website.

The collaboration aims to improve BrightPaths’ visibility, establish a robust brand identity, and impress potential clients. The branding techniques include compelling storytelling, persuasive messaging, visually appealing design, and showcasing expertise and success stories.

This branding strategy conveys trust, professionalism, and empathy, aligning with BrightPaths’ mission. With this new brand identity and user-friendly website, BrightPaths seeks to position itself as a leader in alternative education across the UK, expanding its reach and positively impacting more children’s lives.

Plan

Create

Logo

A new icon-type logo was created for BrightPaths, symbolising the complexity of the educational system as a maze. This aligns with the company’s mission of helping clients navigate this complex system. The logo incorporates a maze icon, which also resembles a brain, representing both the challenges in education and the cognitive aspects related to learning difficulties.

The company’s name is integrated into the logo, creating a strong visual connection between the brand and its mission. This design choice enhances brand recognition and reinforces BrightPaths’ commitment to providing guidance within the educational system.

Bespoke Website

Sanders Design has crafted a bespoke website for BrightPaths that showcases the company’s vision and mission, along with its commitment to providing special education for children in need. The website not only highlights the company’s brand logo and identity but also emphasises the range of services they offers to support children in their educational journey. With an intuitive design and user-friendly interface, the website helps students navigate their studies more effectively, providing them with the necessary tools and resources to succeed.

Create

digital mockup of a macbook on a home office desk 36715 r el2 - Sanders Design

Elevate

BrightPaths, in collaboration with Sanders Design, is taking significant steps to enhance its brand identity and online presence. Through a comprehensive branding strategy and a bespoke website, they aim to improve visibility and establish a strong brand image. The strategy includes impactful storytelling, persuasive messaging, visually appealing design, and the showcasing of expertise and success stories.

This branding approach is rooted in trust, professionalism, and empathy, aligning perfectly with BrightPaths’ mission. With its new brand identity and user-friendly website, BrightPaths aspires to become a prominent leader in alternative education throughout the UK. By expanding their reach, they hope to positively impact the lives of more children who face learning difficulties.

The creation of a unique logo plays a vital role in this branding effort. The new logo incorporates an intricate maze icon, symbolising the complexity of the educational system that BrightPaths helps children navigate. Additionally, the logo resembles a brain, representing both the challenges in education and the cognitive aspects related to learning difficulties. Integrating the company’s name into the logo strengthens the visual connection between the brand and its mission, further reinforcing BrightPaths’ commitment to guiding clients through the educational system.

Furthermore, Sanders Design has crafted a bespoke website that effectively showcases BrightPaths’ vision, mission, and dedication to providing special education services for needy children. The website highlights the brand logo and identity while emphasising the wide range of services offered to support students on their educational journey. With an intuitive design and user-friendly interface, the website enables students to navigate their studies more easily, equipping them with the necessary tools and resources to succeed.

Through this collaboration, BrightPaths and Sanders Design are poised to make a lasting impact by transforming the lives of children with learning difficulties through alternative education methods.

Elevate