BrightPaths, an organisation dedicated to assisting children with learning difficulties through alternative education methods, is partnering with Sanders Design to enhance its company branding and online presence. They plan to achieve this through a comprehensive branding strategy and a bespoke website.
The collaboration aims to improve BrightPaths’ visibility, establish a robust brand identity, and impress potential clients. The branding techniques include compelling storytelling, persuasive messaging, visually appealing design, and showcasing expertise and success stories.
This branding strategy conveys trust, professionalism, and empathy, aligning with BrightPaths’ mission. With this new brand identity and user-friendly website, BrightPaths seeks to position itself as a leader in alternative education across the UK, expanding its reach and positively impacting more children’s lives.
A new icon-type logo was created for BrightPaths, symbolising the complexity of the educational system as a maze. This aligns with the company’s mission of helping clients navigate this complex system. The logo incorporates a maze icon, which also resembles a brain, representing both the challenges in education and the cognitive aspects related to learning difficulties.
The company’s name is integrated into the logo, creating a strong visual connection between the brand and its mission. This design choice enhances brand recognition and reinforces BrightPaths’ commitment to providing guidance within the educational system.
Sanders Design has crafted a bespoke website for BrightPaths that showcases the company’s vision and mission, along with its commitment to providing special education for children in need. The website not only highlights the company’s brand logo and identity but also emphasises the range of services they offers to support children in their educational journey. With an intuitive design and user-friendly interface, the website helps students navigate their studies more effectively, providing them with the necessary tools and resources to succeed.