Cornwall IT Support
GyllyTech
Cornwall-based broadband IT support and computer services company GyllyTech launched a new product helping small Cornish businesses access superfast broadband via satellite telecoms in partnership with Avanti, a pioneering satellite technology company.
GyllyTech has an excellent reputation for assisting small businesses in Cornwall. The delivery of broadband in areas where there is limited traditional physical access to the internet and IT support services empowers many small remote Cornish enterprises to work with local, national and international clients.
GyllyTech asked Sanders Design to create a landing page and support social media marketing graphics. This project would establish a flexible framework for GyllyTech to develop new marketing landing pages in-house using WordPress and Gutenberg editor.
The brief demanded flexible banner graphic templates which could be updated for future social media campaigns. As a co-branded project, in partnership with Avanti, the completed designs also needed dual branding with the GyllyTech visual identity taking the lead position.
The project started by reviewing the supplied marketing text copy, and a design layout was then presented. Designs included the use of stock photography to convey the Cornwall locality, and broadband IT support message while also featuring suitable styling consistent with the GyllyTech brand.
We gathered all feedback using the Sanders Design client annotation tool. The tool made it easy for both GyllyTech and Avanti marketing teams to identify all updates and approve all final layouts.
A WordPress website was then built and uploaded to the client’s website server. Social media marketing graphics, including templates, were also supplied for delivery via the GyllyTech social channels.
The project delivered a professional, engaging landing page and supporting graphics which satisfied both GyllyTech and Avanti brand styles. The design approach, with the use of the feedback annotation tool, enabled swift progress throughout the project, allowing GyllyTech to quickly launch their Cornwall business broadband IT support marketing campaign.
