June 2021 – July 2021
One company stands out with its unique offering in the bustling world of online learning. Light Bulb Moment is a dynamic enterprise that provides training to trainers. Online coaches and training providers turn to Light Bulb Moment to enhance their abilities to train online, honing their presentation skills in the digital realm. Recognising its unique positioning, Sanders Design rebranded its online presence, making it as distinctive and compelling as its services.
Sanders Design began the transformative journey with Light Bulb Moment by crafting an informative and persuasive branding guide. We focused on highlighting the benefits of their unique services, incorporating elements such as contrast and testimonials to amplify their brand’s voice. The branding guide underwent a series of refinements, including a mid-project tweak to their logotype and the careful selection of brand colours and gradients. This process ensured that the final branding guide was beneficial-focused and personalised to reflect Light Bulb Moment’s mission and ethos.
With the branding guide setting the tone, Sanders Design created a bespoke website for Light Bulb Moment. We confidently translated their brand guide into an engaging online platform that speaks directly to their target audience: online coaches and training providers. The website was designed to be extensive, housing all their valuable training resources, podcasts, and blogs. We also used WordPress and Cadence to create custom post types, allowing easy management of their resources and courses. Despite their training modules being hosted on a third-party platform, we ensured a seamless integration for a cohesive user experience.