Booking web Design
Perran Escapes has a selection of well-inspected static caravans that can be rented for your next holiday.
With caravan rentals just moments away from the pristine Cornish coast, beautiful natural views and exciting activities keep everyone entertained.
The Perran Escapes website has been designed to appeal to both future holidaymakers and owners of accommodation.
As specialists in static caravan rentals on Cornwall’s north coast, Perran Escapes needed a new website that would appeal to both holidaymakers and owners.
The website’s goal was to integrate the Camp Manager booking engine and provide an easy-to-use website manager, straightforward navigation, and a user-friendly layout.
Working with the owners of Perran Escapes, we helped identify a range of categories and landing pages that show a positive volume in search intent traffic. Armed with this information, we craft a content strategy that places Perran Escapes ahead of its competitors.
We provided a sitemap, content plan, and wireframe plans with a clear accommodation category structure based on search intent.
The website design quickly followed the initial planning, featuring a brand design in keeping with the loose brand guide. We created a website that inspired holidaymakers while providing accommodation owners with a professional online presence that inspires confidence.
Perran Escapes’s completed website uses WordPress with the Gutenberg block editor, which means that the owners will have in-house training and support for managing content. Consequently, the team can use the website as a marketing tool to increase accommodation bookings.
The new Perran Escapes website now serves as a leading source for static caravan rentals in Cornwall, with a web platform to explore the possibility of expanding their accommodation portfolio down the line as the business continues to grow.
With easy-to-use WordPress admin and booking features provided by Camp Manager, the new website delivers tools that attract increased bookings from search traffic, additional promotions via search media and print marketing.
Perran Escapes’ new website provides a marketing platform that positions the company as the industry leader. This position, in turn, has led to increased bookings and increased rental enquiries from accommodations owners.