Web Development Cornwall
West Cornwall, St Just based Atlantic Developments has been in business for over 25 years. Specialising in the restoration of traditional Cornish buildings and developer of new Cornwall builds. With services ranging from restoration developments, specialist mundic removals and delivery of full builds.
Atlantic Developments have worked on many traditional buildings, with a strong focus on quality and originality. They are keeping traditional structures such as chapels and converted barns true to Cornwall’s regional architectural and historical style while delivering bespoke contemporary homes featuring luxury finishes.
Having a portfolio of past projects under their belts, the owners of Atlantic Developments recognised a need to increase their market visibility to help introduce their services to new potential customers within the West and Mid Cornwall region. Atlantic Developments realised that they needed a brand identity for use on signage, vehicle livery, printed stationery and digital marketing. They also understood that a new website would help showcase past projects, provide service information and allow potential customers to locate their services quickly.
The owners of Atlantic Developments were keen to work with a design and web development Cornwall-based company, having seen Sanders Design’s regional Cornwall web design portfolio featuring work created for other similar construction businesses. The owners of Atlantic Developments know that Sanders Design had a good understanding of their target audience.
Meeting with Atlantic Developments, I identified the client’s objectives to increase new enquires. I reviewed previous marketing assets, discussed active marketing campaigns and helped Atlantic Developments create a project brief which included the creation of a brand identity which included their geographic locality. The finished project would consist of the delivery of a logotype, brand guide and matching new business website design.
Having no previous logo design or website, we started the project with a blank canvas. It was an exciting opportunity to brand a long-established business with a loyal Cornwall customer base (the company had been working in Cornwall for over 25 years).
Starting with a new page, I first discovered the design tastes and style preferences of the Atlantic Developments owners. Graphic design concepts are needed to reflect the owner’s personality while delivering a positive marketing advantage. I offered three individual design approaches based on the client discovery session; the final design was then refined before supplying finished artwork for print and digital reproduction.
With an agreed logotype design and branding style, it was time to plan the new website structure. This process started by registering a matching business .co.uk domain name. Having no previous web presence, I identified all needed web pages. I produced a content plan to be managed by the client via an easy-to-use WordPress content management system.
Design visuals for the WordPress, web development project, were presented showing responsive website layouts for mobile, tablet and desktop browsers. Following an agreed structure, with the design style being consistent with the developed brand identity, the concepts received positive feedback with minimal changes. This process enabled web development to begin quickly with the completed web pages populated with supplied content.
As part of the standard Sanders Design web development process, all website pages were then tested to ensure fast loading times and consistent rendering in all supported web browsers. The finished website delivers a digital marketing platform for the client to show their past development projects in Cornwall and provide service information while having the necessary tools to optimise content for SEO (Search Engine Optimisation) and social media marketing.
The completed project has delivered a professional brand and web design package for Atlantic Developments, with services which include branding, website design and web development. Having a bespoke brand identity provides Atlantic Developments with a unique visual style. The matching website design offers Atlantic Developments an online presence making it easy for potential customers to locate services and see past projects.
The website provides a secure WordPress admin, making it simple for Atlantic Developments to make all content updates. Web hosting and maintenance updates are all managed, meaning that the day-to-day requirements are served by trained web design, and Cornwall WordPress web development professionals.