How to Advertise My Business Locally: the Local Marketing Guide
Like many business owners, you may be searching “how to advertise my business locally”. In this guide, l present marketing strategies to help you successfully advertise your business locally. You may be thinking, “I don’t have enough money for an advertising campaign.” But fear not.
There are plenty of different ways to get your message out there without spending too much money.
We’ll go over them in detail below, so keep reading.
1) Branding and design;
When it comes to advertising your business locally, you want people who see the advertisement or hear about what’s on offer to instantly recognise your name.
You need them to remember that they saw something related to your company when browsing through their social media feed later in the day!
This is why branding design for local businesses is so important: It helps create an identity that customers can recognise.
This means having logos printed out everywhere, such as promotional materials (e.g. flyers), website banners etc., but also making sure there’s consistency across all marketing channels – including email signatures.
2) Local business websites
Having a professional website is one of the most important things a local business can do to advertise its services.
Local businesses should have an online presence, and this is where they will be able to reach customers who are looking for them in that area or region of town (or country).
It’s also one way you could get found by people searching on Google Maps. This means having your website with all information about what it does and links back to social media channels such as Facebook pages.
By having your own website, you can control the content and keep it up to date with your latest offers, events, or new products. However, to ensure that your local audience can find you, it’s essential to get your business listed on the major search engines.
3) Advertise to your local audience.
Getting the message about your services heard by your local market is essential.
Local directories, newspapers and radio are all good ways to advertise your business locally, but you can also use social media channels such as Facebook or Twitter, for example, by targeting people in a specific area of town with ads that will be seen on their feed when they log into the app.
You could even try advertising at local events like farmers markets where an audience may have never heard about what’s being offered from this company before. It’s worth getting creative here, too, because these days, we know how many different platforms exist out there, which make marketing more accessible than ever, so don’t limit yourself just yet…
4) Google My Business profile page
One of the best ways to drive local website traffic is to have a Google Business profile page.
This will allow you the opportunity of having your business show up in local searches and also allows for potential customers who are looking at their phone while they’re out shopping or even walking around town.
This way it’s easy enough that all someone has done is type “local businesses near me” into google maps on mobile devices, which can then lead them straight to your business; if we’ve done our job right with this article about how best to advertise locally.
5) Get involved in the community
By attending local business networking events and sponsoring events, you will meet potential customers and build relationships with them.
You can also get involved in the community by donating your time or money, for example, through local charities close to heart like a food bank where people who need help live locally!
6) Website blog
Having a live blog that keeps people updated on what you are doing and how your business is progressing can be a great way to advertise locally.
A blog post may include information about the company, new products or services that have been launched, and any events coming up in future too.
By featuring local events and news will make you the first stop for people looking to find out what is happening in the area.
If you are a local business, it can be a beneficial and effective way of advertising your services or products locally.
7) Using social media marketing
By publishing locally relevant content on your social media channels, you will be able to reach a wider audience and keep them updated on what is happening in the area.
If they are looking for local businesses or services, then advertising locally relevant content may help people find out about yours too.
8) Build your email marketing list
Having a popular email newsletter is a great way to advertise your business locally. You can create an email list by offering incentives such as discounts or freebies in return for people signing up and giving you their contact details. This will allow them the opportunity of hearing about what is happening at local events.
Email marketing is one of the easiest ways to engage with your audience. Building your email list is a simple way to promote your brand and help craft both an online marketing plan and advertising campaign.
9) Broadcast your message with radio marketing
Having your name heard on the radio is a great way to build your authority as well. You can advertise on local stations or even national ones if you are looking for more of an audience reach.
Radio advertising has been around since 1922. It’s still going strong today because people love listening in their cars while driving down roads with no other forms of advertising nearby that might distract them from what matters.
Radio is a perfect way to become memorable and build authority with your local community, helping to build a strong following.
10) Make a mark with billboard advertising
The traditional billboard still has an important role to play in the digital age, but it’s also worth noting that they are not the only option available for advertising on outdoor media.
The best thing about billboards is how hardy and long-lasting their messages can be – you don’t need any power source or internet connection, so your message will always get seen by those who drive or walk past them every day of the week without fail.
With any billboard campaign having a message that engages with your target audience is key to its success. Including your web address can help drive traffic to your website or social media pages.
A billboard advertising campaign can be an excellent way for you and the people in charge of marketing at any business, organisation or charity that needs more exposure – it’s also a perfect option if budgeting doesn’t allow other forms such as TV ads.
It might not seem prevalent in a digital world, but billboards are still one form that has been around since the 1860s, so they’re worth considering when looking into how best to advertise locally.
11) Get noticed using bus shelter adverts
If you’re looking for a more cost-effective option, then consider advertising on bus shelters and benches.
This is an excellent way of getting the word out about what’s going on in your business without breaking any budgets. You can also use this form as part-time marketing by rotating different messages every few weeks so that people will always be interested when they see it again next month.
12) Run Google Ads
Google Adwords is a great way to get your business noticed online. You can use this as a way of advertising on Google’s search engine, YouTube and even through their mobile apps.
Google Ads is also an excellent option for those looking at how best to advertise locally because you will be able to see the results in real-time, which means that it becomes more accessible than ever before when trying out different campaigns or strategies.
13) Website directories
When your potential customers are searching for your services, it is important that you have a presence on the major online directories.
There are many famous local directories such as Yelp, Yellow Pages, and Foursquare.
The best way to get listed on these directories is by filling out the online form with your business information, including a link back to your website if possible.
This will ensure that when people are looking for services in your area, they can find yours, which means more potential customers through word of mouth advertising as well.
The only downside about this marketing strategy would be having an up-to-date listing because it could take some time before new listings go live after being submitted. So make sure there’s someone who checks them regularly just in case something happens, like updating contact details.
14) Customer reviews
Asking customers to leave a review is an excellent way to get feedback on your business.
Reviews are a great opportunity for customers and businesses alike because they provide an insight into the customer experience, which can be used as valuable information in future local business marketing strategies or product development decision.
15) Feature your location on YouTube
By highlighting your location on YouTube, you can make it easier for people to find your business.
A great way of doing this is by adding a location tag in the video description, which will show up as an annotation on YouTube and Google Maps when someone searches that particular area or place name. This means that your business will be ahead of your competitors in the search results.
The location tag also provides a link to your website, which means that people can find out more about you and what services or products are on offer before they even arrive at their destination.
16) Influencer marketing collaboration
By working with local media influencers, you can promote your business to a broader audience.
This can be done by inviting them for an interview, or they may even want you as their guest speaker at one of the events that are organised locally. Such as networking meetings and conferences, which will give people who attend more information about what it is like working with local businesses when marketing themselves on social media platforms.
This type of collaboration also means that influencers have access to all sorts of new content from different sources, so there’s always something fresh coming up.
17) Use direct mail
While many traditional marketing methods of direct mail can seem outdated, it is still a very effective way to reach people who are not on social media and maybe more interested in receiving something physical.
This type of marketing also works well for businesses that offer products or services which cannot easily fit into the digital world. Such as jewellery stores where customers might want an item delivered straight away.
Direct mailing campaigns could include both traditional postcards with your contact information. Still, you could consider adding some other items like brochures about new collections, so recipients know what else there’s available when browsing through their mailbox.
18) Reward your employees
Who else are better advocates of your business than those who work at your company?
Building a positive working culture helps your employees feel appreciated while promoting a positive company image.
This is why it’s important to incentivise your employees for their hard work, so they feel appreciated and will be more likely to tell people about the fantastic services you offer.
19) Branded vehicles
Having your logo seen on the road is a great way to advertise your business.
A branded vehicle is an excellent form of advertising because it’s mobile and can be seen by many people in different locations at any given time. This means you’re reaching more potential customers than if the same message was on stationary signage or leaflets.
I hope this post will help solve your search for “how to advertise my business locally”. If you are trying to gain potential customers’ trust, it is essential to have an identity that local people can believe in; this includes having a professional website and branding.
If you want to turn local web traffic into customers, contact us today to develop a brand identity and local business website to generate sales.