Case study · AJS Engineering

Positioning an engineering firm for bigger contracts

From small jobs to long-term projects.

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The challenge

AJS Engineering provides precision geospatial solutions, from setting out and topographic surveys to machine control and as-builts, but was winning smaller jobs when it was equipped to deliver on bridges, highways and multi-storey projects.

The strategy

Present the business at the level of the contracts it is chasing: proof of capability and real site experience, kept clear enough for a project manager to act on.

The design system

Logo, brand guidelines and a full stationery set, plus a website we built, wrote and trained the client to run themselves.

#D70040
#FFCC00
#1C1C1C
#4B4B4B
#F7F7F7

The result

The owner is set up to pitch for longer-term and larger projects.

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