Case study · The Cornish Heating Company

A heating brand built to be remembered

From another local plumber to the Cornish heating company.

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The challenge

A capable plumbing and heating business needed to stand out in a crowded local trade where most firms look and sound the same.

The strategy

Start with naming strategy: choose a name that owns the service category, then build the brand, livery and website as one memorable system.

The design system

Brand strategy and naming, creative identity, vehicle livery, graphic design and a website, delivered as a single consistent whole and supported on a care plan.

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The result

A genuinely memorable local business whose name does the marketing every time it is said aloud.

Client feedback

“Martin and the Sanders team provided a flawless website. Outstanding from start to finish! Martin goes above and beyond with prompt actions, email replies (even out of hours), and workmanship. Reasonable costs with excellent results. Positive comments on our branding and website. 5-star rating all the way!”

Jonathan Dowling, The Cornish Heating Company
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The Cornish Heating Company branding by Sanders Design
“Martin and the Sanders team provided a flawless website. Outstanding from start to finish! Prompt actions, email replies even out of hours, and workmanship. Reasonable costs with excellent results. 5-star rating all the way!”
Jonathan Dowling · The Cornish Heating Company
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