A brand that finally matches the business.
Visit the live site →The challenge
After a large restructure, FiberLean's identity no longer reflected where the directors were taking the business.
The strategy
Rebrand first, then rebuild the website to carry the new direction, so the outside finally matches the inside.
The design system
A complete rebrand and a website designed around it, with SEO and a care plan keeping both current.
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The result
A business presenting one consistent, current identity, in line with the directors' vision.
